Guests can easily become turned around and confused as they’re attempting to navigate a large hotel or resort. Without clear directions, they might miss amenities or feel frustrated.
Effective signage guides guests seamlessly. It provides them with a welcoming, stress-free environment from the moment they arrive. There are five types of signs hotels and resorts need to have to improve guest experience and streamline operations.
1. Directional Signs
Directional signs point people toward key locations such as the lobby, elevators, restrooms, pool, and restaurants. Place them at major intersections and decision points to prevent confusion and keep foot traffic flowing smoothly.
2. Identification Signs
Identification signs label specific rooms and areas, making it easy for guests to confirm they have arrived at their destination. This category includes room numbers, labels for conference halls, and signs for amenities like the fitness center or spa. When guests locate their rooms or meeting spaces without trouble, their overall satisfaction with their stay improves.
3. Informational Signs
Informational signs communicate important details and policies to your guests. Examples include check-in and check-out times, pool hours, Wi-Fi login instructions, and breakfast schedules.
Displaying this information clearly in high-traffic areas like the lobby and elevators answers common questions proactively. It reduces the number of inquiries at the front desk and helps manage guest expectations effectively.
4. Regulatory Signs
The law requires many regulatory signs to communicate safety rules and compliance information. These include fire exit signs, accessibility information, and pool depth markers. Adhering to local and federal regulations protects your guests and your business from potential liability. A discussion on the pros and cons of temporary and permanent signs is relevant. Some regulatory signs must be permanent fixtures, while others only need a temporary A-frame sign for special events.
5. Promotional Signs
Promotional signs advertise your hotel’s special offers, events, and amenities. Use them to highlight happy hour at the bar, spa treatment specials, or upcoming live entertainment.
They encourage guests to explore and spend more on your property, boosting your revenue. Place them in highly visible locations to capture attention and drive engagement with your offerings.
Elevate the Guest Experience
A carefully executed signage strategy is one component of running a successful establishment. From guiding guests to their rooms to promoting your amenities, hotels and resorts need each of these types of signage to create a positive, memorable stay.
