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4 Creative and Unusual Marketing Strategies

Marketing ideas

There are several different ways for businesses to advertise their products, each effective in its own way. From commercials to sponsorships, companies have tapped into many clever marketing strategies. But if it’s all been done before, what will you do differently? Try one of these four unusual marketing strategies to get your company the attention it deserves.

1. Skywriting

One sure way to command the curiosity of onlookers is skywriting. The rumble of the aircraft will initially capture people’s attention, and they’ll stay engrossed once they spot the message that’s being written in the sky. Their interest may cause them to search for your company online. You’ll want to target an area with large crowds in order to maximize your investment. Additionally, many companies will offer a discount if you hire them to skywrite in more than one location on the same day.

2. Murals

Some street artists make a living from creating clever advertisement murals for companies. These aren’t simple magazine ads - they’re pieces of art, and art strikes a chord in all of us. Commissioning a mural is a creative way to draw attention to your business, as it shows your dedication to creating quality content. You’ll also be supporting local artists, who will have incentive to share their work—which of course features your own products or services.

3. Contests

How creative you get with this is completely up to you - but the more imaginative and engaging, the better. Host a scavenger hunt, challenge consumers to create a slogan for you, or ask customers to feature your product in creative social media posts. You want the activity to encourage as many people as possible to join in. Show consumers that they can have just as much fun using your product as they can participating in your contest.

4. Pop-Up Shops

Pop-up shops have increased in popularity over the last few years, and it’s easy to see why. They’re convenient and visually appealing, and they offer your product onsite. Some companies will customize these shops for you so that they’re unique and attention-grabbing, both on and off the road. You can use them as small exhibit rooms or food shops. The possibilities are endless, but these shops are a great way to get people talking.

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