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How to Market on a Budget like a Pro

Entrepreneur with no marketing budget

Starting a business is always tough, but if you’ve also got a tight budget, getting your name out there can feel impossible. You may think of marketing as an expensive luxury not every company can afford, but that simply isn’t the case. Don’t let your creative voice be stifled: as trailblazing fashion designer Coco Chanel said, “The most courageous act is still to think for yourself. Aloud.” Here’s how to market on a budget—no matter how tight it may be—so that you can put your voice out there.

Create a Google My Business

If you want people to know about your business, they must be able to find it easily. With the help of Google My Business, you can really get on people’s radars. Google My Business is a free service from Google that populates your business’ hours, products, location, and much more when people search for your service or product online. This is especially useful for local business owners, as it will target searchers in your specific location.

Utilize branded products

For a small investment that will take you far, branded products are the way to go. They’re not just a low-cost choice; the options themselves are also virtually unlimited. Whether you opt for a classic set of book matches or hand out custom drink cups at local events, these simple objects will make your brand stick out in your customers’ minds.

Harness the power of social media

Social media is for so much more than just personal use. In fact, it boasts some amazing capabilities for businesses, too. Whether you share enticing photos of your product on Instagram or advertise events you’re hosting on Facebook, each avenue will help drum up interest in your business. Best of all? It’s the perfect way to market on a budget, since it’s completely free.

Reach out to your community

There’s no better way to make an impression than by doing it in person. To really stick out in your customers’ minds and help them have a good opinion of you, you’ve got to create a presence. Whether you attend local community events such as a farmer’s market or bring the crowd to you through a class or sales promotion, it will encourage people to get to know your business and brand.

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