If you own a product-based business, you need to ensure that your product packaging is working for you, not against you. Consumers value high-quality products for several reasons, and this is only one of the reasons your product packaging matters, keep reading to learn the rest.
The Unboxing Experience Can Lead to Brand Loyalty
If you’ve looked up any product review ever, you’ve likely seen all the YouTube videos that discuss packaging, and the “unboxing experience.” In fact, there are YouTube channels that are all about unboxing new products. Decades ago, brand-named products didn’t even exist. However, as brands became more common, consumers began to cling to brands that they identified with most. Those same brands knew their customers loved their products and that they also loved the company’s packaging.Think of brands like Apple, Nike, Tiffany & Co., and Coca-Cola. Each brand has great packaging that consumers recognize immediately and, in some cases, subconsciously. Whether it's the minimalist design of the latest iPhone’s packaging or the eggshell-blue box from Tiffany & Co., consumers see the package and immediately associate it with high-quality.
Your Packaging Shows You’re Trendy
No one wants to purchase a brand that seems outdated—except for maybe your grandpa, but he’s the exception. In general, consumers want products that are innovative, high-quality, and modern. Most brands should ensure their packaging aligns with the year’s latest trends to avoid their product being perceived as outdated and low-quality.Customers Make Decisions Based on Packaging
Believe it or not, some consumers don’t remember your product; instead, they remember your packaging. In fact, most consumer purchasing decisions occur in-store. That means your packaging is the main chance you have of getting your product in the customers’ hands. If you ensure that your packaging is great, you have a significantly higher chance of customers buying your product. Especially if customers remember your packaging before they remember your brand or product.If you haven’t updated your product’s packaging in a few years, there’s a good chance your product looks outdated on the shelves now. Outdated products don’t sell; innovative products do. So, ensure you’re putting effort into quality packaging because the quality and unboxing experience is one of the reasons your product packaging matters.
