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Reasons Product Packaging Is Important in Ecommerce


For years, companies have realized they don’t need a physical store to run a successful business. Running an online business gives you the opportunity to spend your money in places that’ll catapult your business forward since you’ll have little to no overhead costs. That said, online business owners often make a major mistake—they don’t invest in great product packaging. There are several reasons product packaging is important in ecommerce, and we’re going to break them down in our guide below.

Great Product Packaging Creates an Unforgettable First Impression

The main disadvantage ecommerce businesses have is they don’t have a physical store location to make a first impression. That said, your product’s packaging is your customer’s first impression of your brand. If you take the time to develop and design packaging that’s unique and authentic to your brand, customers will appreciate your efforts.

Quality Packaging Attracts Return Customers

Taking your product out of its packaging should be an experience for the customer. The quality of your product’s packaging should be evenly matched with your product. In fact, your packaging plays a big role in buying decisions. In other words, if you invest in interesting and high-quality packaging, your customers will be more likely to buy your product again because it’s a great experience.

Your Secret Weapon Is Your Packaging

Your product’s packaging is one thing that can separate you from the competition by being interesting, but also by incorporating marketing techniques. A lot of ecommerce companies include QR codes in or on their packaging to make it easier for customers to reach them. Additionally, ecommerce companies can ask customers to share pictures of their products on social media in exchange for a discount or free product. That’s right—your packaging can help you market to new customers, and all you need to do is offer a small incentive.

As an ecommerce business owner, you need to grab a customer’s attention on your website since you don’t have a storefront. Once you have eyes on your product and someone buys it, you need to provide an impeccable experience, and that’s the most significant reason product packaging is important in ecommerce. Let your packaging speak for you and your merchandise.