Make the Mundane More Interesting
In the current digital environment, there are too many options for you to present boring content. If you don't catch the viewer's eye nearly immediately, a more exciting view is just a click away. The viewer is looking for something dynamic that perks up the senses. Using motion graphics is a great way to do that. Now consider what an exciting motion graphic can do for an essential technical explanation that your business needs to convey. With moving graphics and narration, you're sure to hit the mark by giving the viewer information they want in digestible bites.
Create and Increase Brand Awareness
Having a strong brand identity increases the slice of market share for your business in a saturated market. You can craft a brand identity using video; however, the overhead is likely high enough to see a significant depreciation in ROI. In motion graphics, though, you can deftly include several hints that point to your brand. The audience can pick up these identifiers and apply them every time they see those elements in another marketing piece.
Easily Sharable
Video animation content lends itself well to social media. Motion graphic videos are not long and get to the point. It is approximated that nearly 1/3 of marketing budgets are allocated to mobile applications. This is no surprise considering most people interact with social media on their phones. Tailoring motion graphics to dovetail with mobile devices is a great way to advance your marketing strategy.
Efficient and Cost-Effective
As stated, motion graphics can be used deftly to present complex concepts in terms your target audience can understand. This removes the expense of an expensive voice actor or spokesperson. Live production requires an entire crew. On the other hand, motion graphics can be done on a computer with the right software. Video production might employ subtitles, but that can be a tedious way to intake information. With motion graphics, the text itself is animated to keep the audience engaged while it communicate the message.
Motion graphics are a great way to propel your brand forward. While video has its uses, motion graphics is the cutting edge of presenting mobile and digital marketing. We hope that you have found some ways motion graphics can improve your marketing and increase your ROI. It's as easy as getting online to see innovative ways that companies are facilitating motion graphics. Imagine what they can do for your business.
