News cycles used to last for days or even weeks. These days, a news cycle can last all of a few minutes or hours. This is largely due to the advent of social media. With so much content being produced all the time, it’s easy to get caught up in whatever’s happening now. This is all to say that if you’re not on social media, you may as well not exist to a healthy amount of the population—and this is especially true of businesses. Keep reading to learn about how to grow your business with social media.
Create Content
The more and better things you share to your pages, the more people will share those things. When you improve your social media share rate, you also improve your website’s domain authority. This improves your search engine ranking. But that’s not all. Before buying anything, many customers browse social media pages to better understand the company better. Visits to your online profiles will increase your social media search rankings, increasing the likelihood that you’ll be ranked highly in search results. Given that this is the most direct way of interacting with your potential customers, this is also one of the best methods to grow your business with social media.
Advertise
Small businesses mostly use social media for the purpose of driving visitors to their websites. One report states that nearly three-quarters of small businesses utilize social media to get more visitors to their websites. Social media is a huge source of organic traffic, so not having a strong social media presence means you’re losing out. You’re getting traffic from only the small number of individuals who are already following you. By dedicating a portion of your marketing and advertising budget to social media, you can find new customers from all over the world who may not have ever found you otherwise. To see just how much of a difference it can make, learn how to measure your social media campaigns and compare your before and after.
Monitor Competition
You can monitor your competitors through social media. It might sound odd, but it works. By following your competitors, you can gain inspiration from them. You’ll learn about the kinds of content they post and how they communicate with their fans. In addition, you can also use social media to sniff out what’s giving your competition an advantage. Learn about their methods, but don’t simply mimic them. What works well for them may not necessarily be best for you; instead, mold their ideas into something fresh.
