Many small businesses these days put a lot of effort into advertising their services online. While that’s a good place to start, too many of them simply stop their marketing strategies there. If you haven’t yet attempted to advertise your services outdoors for your local shop, we have some methods for you to try out that are typically quite successful.
Storefront Advertising
After putting up a sign or two, most small businesses stop there for their outdoor marketing. While this step is essential, it’s not the only form of storefront advertising. You can put signs out on the sidewalk informing pedestrians of a big sale, or you can set up a digital sign that shows off some of your more popular products. The bottom line is you need to do more than tell people who you are. You should show them why they need to come inside.
Billboards and Banners
Of course, the best part of outdoor advertising is that you can expand far past your brick-and-mortar establishment. By renting out billboard space or finding areas that allow you to hang up banners, you can tell people who don’t pass by your store who you are.
You can use similar marketing techniques here, but you shouldn’t just advertise anywhere. Try to find locations that your target market frequently visits or passes by. This will ensure that you get the biggest bang for your buck. Paying for an ad your audience never sees will be a big waste of money.
Vehicle Wraps
If you own any company cars and haven’t already put vehicle wraps on them, you’re missing out on one of the best opportunities for your local business to advertise outdoors. Vehicle wraps are essentially free marketing.
While you do have to pay for the wrap initially, you don’t have to pay rent on that space, and you’ll be able to show off your brand to every other car your company vehicle drives past. As long as you follow simple maintenance tips for your vehicle wraps, yours will surely last you for many years to come.
Event Promotions
Finally, a good way to put a friendly face on your brand is to go to local events and promote yourself. There’s no better way to get in front of your target market than to go to a large gathering where they’ll likely be and show off your goods and services. County fairs are always a good choice, but every community holds its own events, so get involved and figure out which ones are worth going to.
