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Why Online Reviews are Important for Your Business

Woman typing online review

Whether you own a dental practice or a coffee shop, online reviews are important for the overall success of your business. A 150-character snippet might not seem like much, but those words can hold a lot of weight, especially if an unsatisfied customer wrote them. Due to their impact, it’s important not to underestimate of the power behind positive and negative online reviews. To learn more about why online reviews are important for your business, continue reading.

Attract business

Before purchasing products or services, many people go online to read about the company first. By doing so, they can better determine if the purchase is worth their money based on the experiences of previous customers. If they find that reviews are largely positive, they’ll be more likely to give your business a chance.

Increase credibility

People are typically more likely to trust customers’ opinions than a carefully crafted marketing campaign. If the negative online reviews for your business outweigh the positive ones, the credibility of your business will be called into question. On the other hand, negative reviews are also important to the growth and success of your business. Responding to and, ideally, publicly resolving issues can show customers you care about their experiences with your company. This reflects favorably on your brand image and may even influence customers to make purchases despite the negative reviews. Furthermore, negative feedback can provide you with insight as to how you can improve your business going forward, allowing you to eliminate sources of customer dissatisfaction.

Improve online visibility

Search engine optimization, or SEO, can have a large impact on the amount of business you receive. If your business doesn’t appear toward the top of online search results relating to your services or products, you might as well be invisible to customers. One way to improve your business’s SEO is to work to earn a large number of positive reviews. In doing so, your online presence will improve significantly, and you’ll likely experience an increase in business.

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