When you’re ready to start growing your business at a sustainable level, you need to develop a plan. One of the first items on your list should be to acquire new customers. Enticing new people to shop your products or services is the most solid way to produce growth that lasts. Learn creative ways to get more customers to check out your business.
Use Your Existing Network
Your existing network is one of your most valuable resources for finding new customers. Talk to your regular customers and past purchasers, and build your brand loyalty with them. Once customers are loyal or trust your business, they’re much more likely to be receptive when you ask for referrals.
Ask your customers to recommend your company to friends and families and to share their thoughts with new people in the community. Word-of-mouth recommendations are often the most effective—and the hardest to come by, as a business must really earn them.
Offer New Customer Incentives
Offering incentives to new customers who might be on the fence about patronizing your company could help motivate them to make the leap and try you out. Here are some ways to encourage potential customers to join your purchasers:
- Offer a one-time, first-purchase-only discount.
- Offer a special bonus product with a first-time purchase.
- Offer free shipping for first-time buyers.
- Put together a “first-purchase” sampler package so that they can try multiple products.
Invest in Digital Marketing
Digital marketing is one of the most effective ways to reach new customers and entice them to check out your website. Investing in digital marketing helps with both creating and capturing demand for your products or services. With social media advertising, you can create demand and grow your brand awareness. Pay-per-click marketing helps get people to your site at the moment they’re looking to purchase—with PPC, it’s essential to continuously reevaluate the success of the methods so that you can adjust as necessary.
There are so many great ways you can work on gaining a following and bring in additional customers. The best creative ways to get more customers for you depend on your industry and your business goals, but the above suggestions are great spots to start your journey toward sustainable growth.
