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Tips for Designing an Eye-Catching Storefront Window


Tips for Designing an Eye-Catching Storefront Window

As a small business owner, grabbing the attention of passersby with the design of your store is always the goal. That includes what they can see through the windows. While the art of fancy window displays is a bit of an old-school technique for shop owners, it can still be quite effective when used properly. These tips for designing an eye-catching storefront window will get people to take a second look at your humble shop.

Utilize Exterior Signs

The biggest problem with window displays is that they’re not easy to see from the road. People on the sidewalk are likely to notice them, but those driving by probably won’t. That’s why you need to use signs to grab people’s attention. A lot goes into determining which size sign is best for your needs, but once you do, you will be able to get more eyes looking at your window.

That’s due to the fact that the sign will garner more interest from those passing by, causing them to take a longer look at your shop. If they see an interesting window display, they might be more inclined to stop and take a closer look at it, eventually leading to more people coming in.

Put Prominent Pieces at Eye Level

Of course, this is a list of tips for designing an eye-catching storefront window, so let’s cover the ones that are more focused on the window itself. Whether you decide to go with a thematic design or something more focused on showing off your popular items, you need to be sure to keep those things at eye level.

If the things you want people to focus on are hidden away in the corner, not as many people will notice them. You have to bring the prominent pieces to the front if you want people to take notice.

Keep It Simple

We also want to stress that it’s best to keep things simple. Too much clutter will take away from the focus of your window display, leading to the same problem as above: people not noticing the items you want them to see.

Plus, if you give away too much, interested onlookers might not need to come in since they’ve already found out everything they need to know. You want to intrigue them enough to come inside in order to learn more about your products or services, giving you the opportunity to sell to them.

Shake Things Up

The simplicity angle will also help with this tip since the main thing you need to be sure to do with window displays is change them up often. This type of attention-grabber is a one-time thing. After someone has seen the display, they will have little need to come see it again.

That’s why you need to change your display up as often as you can. New designs will bring people back and get them interested again. If you are good enough at this, you could even become a local phenomenon, bringing people from all around to see what you’ve come up with for your newest window display.

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