Investing in a marketing agency provides an extensive team to promote your brand. The luxury of having other creative minds on your team means you have more time for other business prospects. A marketing agency offers expert advice specific to an ever-changing industry, such as how to avoid web design mistakes. They can also help you cultivate your brand through unique marketing tools.
While there are apparent benefits to maximizing your brand through a marketing agency, there are additional costs to consider. For example, the option of hiring a freelancer or handling the marketing yourself may not seem like the best investment. It’s important to evaluate the pros and cons of hiring a marketing agency before dipping into your budget for it.
Consider your company’s needs to determine the possible benefits and disadvantages of hiring a marketing agency.
Pros
1. New Ideas
A marketing agency can come up with innovative marketing strategies for your business. It’s easy to cycle through the same ideas when you’ve worked in the same company for years, but a marketing agency can offer a fresh take on campaign ideas.
2. Time-Saver
A marketing agency offers an extra set of hands to take over campaign tasks. Whatever role you’re in, having more team members allows you to focus your attention on other business prospects. If you’re unable to focus on business growth, hiring a marketing agency gives you the additional time to attend to your company’s other needs.
3. Areas of Expertise
If you need to track your business’s search engine analytics or social media management, a marketing agency has creative directors and senior managers with years of experience who can do those jobs. Agencies also network with outside experts to cover other marketing activities for your business.
Cons
1. The Cost
A marketing agency has expenses like any other business. Hiring a marketing agency means covering these expenses through your own business. You alone can decide if the benefits justify the costs of hiring a marketing agency.
2. Client Load
While you focus solely on your business, a marketing agency must prioritize multiple clients. If one client pays more than your business, some marketing agencies may prioritize their needs and projects over yours. The time-sensitivity of marketing projects can become an issue with deadlines if an agency has other priorities.
3. Limited Experience
Marketing agencies specialize in promoting businesses, but they may not be industry experts in your field. If a marketing agency has only worked for a limited number of industries, they’ll require more guidance and monitoring. If you’re running a niche industry, there’s a fair chance a marketing agency has no experience in your field and will need time to adapt.
Hiring a marketing agency can help you cultivate your business by expanding your creative team with dedicated experts. It’s important to identify the expenses and onboarding process required for hiring an outside marketing source. Consider working with an agency with a short-term trial contract to gauge if they can provide the results you’re looking for.
