Running a hotel is a significant feat on its own. But taking one from modest beginnings and into the big leagues is even more challenging. Luckily, we have a few valuable tips on how to take your boutique hotel to the next level. So take a moment to explore this guide and discover how to elevate your business.
Make the Most of Your Location
Turning your small hotel into a big success starts with your location. After all, most people will consider the location of your hotel a make or break feature of their stay. Thus, it’s crucial to make the most out of wherever you decide to set up shop. Ideally, you’d want to establish your business somewhere aesthetically pleasing and close to luxurious amenities.
Unfortunately, that’s not always possible, especially if you’re still in the beginning stages of your hotel ownership. Sometimes, you have to go with the best you can afford without breaking your budget. But that doesn’t mean you can’t make it look and feel like a five-star location.
Establish a garden or mini vineyard on your grounds. Set up an outdoor breakfast nook or install a hot tub. Even if your hotel isn’t beachfront, you can still do things to accentuate the positive aspects of your location and make it appealing to guests.
Give Customers Something Unique
Of course, once you have your location sorted, the next step is to think about the experience you want to create for your customers. It may seem like giving them a comfy bed and a safe place to stay for a few nights would be enough. But truthfully, there’s a hotel on every corner, each with something unique to offer those who visit.
So if you want to set yours apart, you have to provide guests with a memorable experience. There are various ways to do this. Perhaps you have a sizeable community room you’ve been using for storage. If so, you might consider turning it into a gym, a studio, or an event room.
Maybe you feel more inclined to set up a reading area with a library or an internet café in the breakfast room. However you choose to do it, providing your guests with a unique experience they won’t get anywhere else is an important tip for turning your small hotel into a big success.
Invest in Innovative Marketing
Creating a unique and accommodating environment for your guests is crucial to your hotel’s success. But none of that matters if no one knows it exists. In other words, once you’re confident in your setup, it’s time to invest in marketing.
Like many other types of business, marketing is a critical aspect of a thriving hotel. Because hotels specialize in selling beautiful locations and amenities, it’s wise to devise marketing strategies that play to those things. Build a website that showcases your services.
Invest in video marketing that accentuates the best features of your location. Use social media to promote deals and respond to customer feedback. No matter how you go about it, effectively marketing your hotel is key to attracting customers. Moreover, it’s a core component of your business’s success.
Turning your boutique hotel into a massive success isn’t an easy thing to do. But with the right tricks up your sleeve, getting there is much simpler. Hopefully, we provided some valuable information that you can use to elevate your own hotel business.
