COVID-19 hit businesses hard. Many people are unemployed, hotels cannot shelter guests, restaurants must use curbside pickup or delivery options, and retail stores now depend mostly on online orders. While these companies suffer through this hardship, there are some ways any business owner can better their brand awareness: customer satisfaction. Here are some of the best ways to improve customer satisfaction at your work to decrease the number of dissatisfied shoppers during this hardship.
Offer Incentives
A simple way to improve customer satisfaction at any restaurant, hotel, or retail business is to provide incentives. Customers like to save money. Whenever you use discounts, add-ons, or other cost-saving techniques, it enamors customers. This is because these rewards trigger the feel-good responses in the brain. Once the reward-system activates, people feel more compelled to thank your business for it. Their solution: keep shopping or giving you their money.
Use Social Media
Another great idea is to use social media. Social media is an efficient way to see customer satisfaction or dissatisfaction in real-time. You can see which products or services best attract new and loyal customers. Through your social media accounts, you can make posts related to new products, discounts, or other vital information your customers should see. Similarly, you can analyze how your customers react to these posts/products/services and tailor future business to their liking. A happy customer means a future sale.
Assess Their Feedback
For those who don’t wish to use social media, there are other ways to assess
customer feedback. Polls and surveys allow you to retrieve this feedback through fast results. You can also use incentives to increase the probability that your customers fill them out. Another idea is to offer live chat support. Live chat support features are incredibly useful for e-commerce websites. They are easy to use, and customers can ask questions or raise concerns to a customer representative. This service meets the needs of dissatisfied customers and increases the likelihood of a sale.
Fix Any Reoccurring Issues
Something you may notice when you ask for customer feedback is common concerns. If you notice any issues reoccur, you must address them immediately. While these customer responses may or may not seem pertinent, it’s vital that you listen to your patrons. Regular shoppers may identify issues you can’t see. Take their responses to heart to help you fix issues within your business and increase your profitability.
